Wednesday, May 17, 2017

Ford's Sporty Car Offering Remains Desirable Amongst Millennials

PEKIN, Ill., ––Despite the change in market towards SUVs and crossovers, Ford is still attracting young buyers thanks to their strong offering in sporty cars. Ford recently saw a steep decline in car sales in the past month because of the market shift, but remain optimistic for the future with their performance variants. Ford's sporty car offering, which includes the Ford Fiesta ST, Focus ST, Focus RS, and Fusion Sport models, remains desirable amongst millennials.

Ford's Sporty Car Offering Remains Desirable Amongst Millennials

Stock performance variants of Ford's current car offering has been sought after for a while, and now they're a reality, and one of Ford's best chances at making a connection with the millennial market. The customer's you would expect to buy these cars are "not just young at heart; they're actually younger on average" according to Ford.

The most popular sporty car of the bunch is the Ford Fiesta ST, which holds an average buyer's age of 35 years. In fact, the standard variant of the Fiesta holds an average buyer's age of 45 years. Second in line, the Focus RS, sells to 41 year olds, while the Focus sells to 46 year olds. The younger buyers also hold higher household incomes, which might make them more eligible or interested to step into the sporty car market in the first place. Within the first three months of 2017, millennial buyers have contributed to a 45% increase in sporty car sales for Ford.

“With repeat customers making up around half of industry sales, capturing younger buyers while they still have many vehicle purchases remaining in their lives is good for business,” said Corey Holter, Ford car group marketing manager.

With Ford's sporty car offering remaining desirable amongst millenials, we hope to see the trend continue across even more models. At Velde Ford, we want to help you find your dream vehicle regardless of your age, budget, or wants. If you're interested in the 2017 Fiesta, Focus or Fusion, you can stop by our dealership in Pekin to take a closer look, or shop our new vehicle inventory online! 

At Velde Ford, we're committed to providing our customers with an unbeatable level of service and a great car buying experience. Stop by the dealership located at 2200 North 8th Street, Pekin, IL 61554 or visit our website: for more information.

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