Friday, July 7, 2017
Ford Ranks #2 in Initial Quality by J.D. Power
PEKIN, Ill.,––J.D. Power, a global market research company, runs a study each and every year. This year, the annual IQS (Initial Quality Study) came with some surprises. Ford now ranks #2 in initial quality by J.D Power. This is the best ranking Ford has received yet in the 31 years the IQS has been conducted. In fact, vehicle satisfaction as a whole is now at its highest level. Let's take a look at the study and some of its findings:
First, this study is run to measure new car owner satisfaction and vehicle quality. The data is collected from the first 90 days of vehicle ownership, and is done with over 200 study parameters! The data comes from about 80,000 new-car owners of 33 brands and various models from each brand.
The data collected reveals audio/communication/entertainment/navigation to still be the highest cause for complaint or most identified problem area, yet it was also the category with the most improvement. Ford has most definitely been a part of this movement. Ford is working on equipping 70% of vehicles with SYNC 3, which is significantly improved in comparison to previous SYNC versions.
The study also revealed Ford took a big leap in vehicle problems. In 2016 Ford vehicles 102 problems per 100 vehicles, but improved to 86/100 in 2017. The "Big 3", which includes Ford, outperformed imports in this category for the second year in a row.
Within the IQS, J.D. Power ranks top cars, trucks, and SUV models. The 2017 Ford Expedition ranked in the top 10, and came out #9 in 24 ranked vehicles. This model had no changes, but will see a big change with the redesigned 2018 model. The 2017 Ford Mustang also ranked in the top ten and came out #10.
At Velde Ford, it's our goal to treat you like family which means providing you the highest quality Ford vehicles. We're proud to offer the #2 ranked car brand in initial quality by J.D. Power. If you're interested in a large SUV or a sports car, we highly recommend taking a test drive of the 2017 Ford Expedition or 2017 Ford Mustang to feel the quality for yourself! Stay tuned to our blog and on social media for new information about the redesigned and refreshed 2018 models and new technology, safety, and quality innovations Ford continues to roll out!
At Velde Ford, we're committed to providing our customers with an unbeatable level of service and a great car buying experience. Stop by the dealership located at 2200 North 8th Street, Pekin, IL 61554 or visit our website: VeldeFordPekin.com for more information.
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