Ford's Sporty Car Offering Remains Desirable Amongst Millennials

PEKIN, Ill., ––Despite the change in market towards SUVs and crossovers, Ford is still attracting young buyers thanks to their strong offering in sporty cars. Ford recently saw a steep decline in car sales in the past month because of the market shift, but remain optimistic for the future with their performance variants. Ford's sporty car offering, which includes the Ford Fiesta ST, Focus ST, Focus RS, and Fusion Sport models, remains desirable amongst millennials.

Stock performance variants of Ford's current car offering has been sought after for a while, and now they're a reality, and one of Ford's best chances at making a connection with the millennial market. The customer's you would expect to buy these cars are "not just young at heart; they're actually younger on average" according to Ford.

The most popular sporty car of the bunch is the Ford Fiesta ST, which holds an average buyer's age of 35 years. In fact, the standard variant of the Fiesta holds an average buyer's age of 45 years. Second in line, the Focus RS, sells to 41 year olds, while the Focus sells to 46 year olds. The younger buyers also hold higher household incomes, which might make them more eligible or interested to step into the sporty car market in the first place. Within the first three months of 2017, millennial buyers have contributed to a 45% increase in sporty car sales for Ford.

“With repeat customers making up around half of industry sales, capturing younger buyers while they still have many vehicle purchases remaining in their lives is good for business,” said Corey Holter, Ford car group marketing manager.

With Ford's sporty car offering remaining desirable amongst millenials, we hope to see the trend continue across even more models. At Velde Ford, we want to help you find your dream vehicle regardless of your age, budget, or wants. If you're interested in the 2017 Fiesta, Focus or Fusion, you can stop by our dealership in Pekin to take a closer look, or shop our new vehicle inventory online! 

At Velde Ford, we're committed to providing our customers with an unbeatable level of service and a great car buying experience. Stop by the dealership located at 2200 North 8th Street, Pekin, IL 61554 or visit our website: VeldeFordPekin.com for more information.

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Millennials Prefer American-Made Vehicles

PEKIN, Illi.– According to a recent survey from Ford, the majority of Millennials prefer American-made vehicles. In particular, members of Generation Y– ages 23 to 24– and Generation Z– ages 16 to 22– believe American-made vehicles connote quality, which they value over attractiveness. Not surprising, they also see Ford as one of the top three car brands to manufacture quality vehicles.

Millennials lean in the opposite direction of their parents when it comes to purchasing a vehicle. 72 percent say they don’t feel obligated to purchase the same brand vehicles as their parents, and 91 percent trust that American-made vehicles are equal to or better than their foreign competitors.

While the majority of Millennials may disagree with their parents on brand preference, that doesn’t mean they altogether reject their parents’ opinions. When assessing a vehicle, 40 percent of Millennials will still consider their parents’ input. However, the Internet’s influence definitely doesn’t lag far behind. 38 percent value online reviews and 27 percent look to third-party quality rankings.

Overall, Millennials want to see evidence for the quality of a vehicle, not just hear about it, before they make a purchase. More than anything, including their parents’ opinions, Millennials consider factors such as cost, gas mileage, driving quality and safety features before making a vehicle purchase.

This data shows a shift in thinking. For a long time, the look of a vehicle has taken precedence, but Millennials prefer American-made vehicles because they know companies like Ford consider quality to be paramount. It’s no surprise they rank Ford as one of the top three brands to purchase from! If you’re a Millennial, come see for yourself the quality built into the New Ford Cars and New Ford Trucks and our Morton Area Ford Dealership!

At Velde Automotive Group, we are committed to providing our customers with an unbeatable level of service and a great car buying experience. Feel free to visit either of our dealerships, Velde Ford  at 2200 North 8th Street, Pekin, IL 61554 or Velde Cadillac Buick GMC is located at 2220 North 8th Street, Pekin, IL 61554.

Visit our websites: VeldeGM.com and VeldeFordPekin.com

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