Millennials Prefer American-Made Vehicles

PEKIN, Illi.– According to a recent survey from Ford, the majority of Millennials prefer American-made vehicles. In particular, members of Generation Y– ages 23 to 24– and Generation Z– ages 16 to 22– believe American-made vehicles connote quality, which they value over attractiveness. Not surprising, they also see Ford as one of the top three car brands to manufacture quality vehicles.

Millennials lean in the opposite direction of their parents when it comes to purchasing a vehicle. 72 percent say they don’t feel obligated to purchase the same brand vehicles as their parents, and 91 percent trust that American-made vehicles are equal to or better than their foreign competitors.

While the majority of Millennials may disagree with their parents on brand preference, that doesn’t mean they altogether reject their parents’ opinions. When assessing a vehicle, 40 percent of Millennials will still consider their parents’ input. However, the Internet’s influence definitely doesn’t lag far behind. 38 percent value online reviews and 27 percent look to third-party quality rankings.

Overall, Millennials want to see evidence for the quality of a vehicle, not just hear about it, before they make a purchase. More than anything, including their parents’ opinions, Millennials consider factors such as cost, gas mileage, driving quality and safety features before making a vehicle purchase.

This data shows a shift in thinking. For a long time, the look of a vehicle has taken precedence, but Millennials prefer American-made vehicles because they know companies like Ford consider quality to be paramount. It’s no surprise they rank Ford as one of the top three brands to purchase from! If you’re a Millennial, come see for yourself the quality built into the New Ford Cars and New Ford Trucks and our Morton Area Ford Dealership!

At Velde Automotive Group, we are committed to providing our customers with an unbeatable level of service and a great car buying experience. Feel free to visit either of our dealerships, Velde Ford  at 2200 North 8th Street, Pekin, IL 61554 or Velde Cadillac Buick GMC is located at 2220 North 8th Street, Pekin, IL 61554.

Visit our websites: VeldeGM.com and VeldeFordPekin.com

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Why Ford is the No. 1 Brand that Generation Z Considers

PEKIN, Illi. - MartizCX, a customer experience software and research company based in Salt Lake City, recently released reports about the automotive market and which vehicle brand tends to draw in young people when they start car shopping. After surveying almost 1,100 people between the ages of 16-21, results showed that Ford is the number 1 brand that "Generation Z" considers when looking for a new vehicle.  

When Generation Z sets out to purchase a new vehicle, three "must have" elements sit at the top of their list: fuel economy, vehicle design, and vehicle value. At the end of the day, Gen Z wants a vehicle that looks good and that can take them far on one take of gas. Once this study was released, it was very understandable why young drivers gravitate towards Ford vehicles, especially since the brand has recently started to build more and more vehicles prioritized around these attributes. 

Another contributor to Ford being the number 1 brand that Generation Z considers is the automaker's exceptional lineup of small and midsize vehicles. The MartizCX study showed that a majority of Gen Z buyers preferred compact cars like the Ford Focus, midsize sedans like the Fusion, and subcompact cars like the Fiesta, over utility vehicles and trucks. With Generation Z having more financial limitations than older buyers, the car segment offers several more cost effective options than the utility or truck segments. 

Are you a Gen Z buyer in search of a great deal on a new Ford vehicle? Look no further than Velde Ford! At Velde Automotive Group, we are committed to providing our customers with an unbeatable level of service and a great car buying experience. Feel free to visit either of our dealerships, Velde Ford  at 2200 North 8th Street, Pekin, IL 61554 or Velde Cadillac Buick GMC is located at 2220 North 8th Street, Pekin, IL 61554.

Visit our websites: VeldeGM.com and VeldeFordPekin.com

Follow us on: Velde GM Facebook, Velde Ford Facebook, Twitter, Google+, Pinterest, Instagram