Thursday, March 5, 2015

GMC Launches New "Precision" Multimedia Ad Campaign

GMC Launches New "Precision" Multimedia Ad Campaign
PEKIN, Illi. - For the first time since the launch of the 2000 "Professional Grade" tagline, GMC decided to use their marketing efforts to highlight the quality of the brand's entire lineup. This week GMC launched their new "Precision" multimedia ad campaign which hones in on their relentless attention to detail and represents a modern interpretation of the well-established GMC brand.

GMC's line of premium trucks, SUVs, and crossovers, including the ever popular Denali sub-brand, will be showcased throughout the campaign. The "Professional Grade" tagline was developed to demonstrate GMC's exact attention to detail and the fine craftsmanship behind everything they create. Now "Precision" will serve as a core attribute of the brand as they continue to build momentum.

GMC's new "Precision" multimedia ad campaign will include three TV ads that demonstrate the precision and accuracy practiced by professional athletes and how that can be compared to the hard-working GMC engineers and designers. The ultimate message here is that dozens of MLB pitchers can strike out a batter and dozens of automakers can produce a vehicle. However, it is the precision of the pitcher's throw and the precision of the vehicle that will set it apart from competitors. You can watch GMC's latest "Fastball" ad below –––

You can see the precision and exceptional quality that GMC offers when you visit your Pekin Area GMC Dealer! At Velde Automotive Group, we are committed to providing our customers with an unbeatable level of service and a great car buying experience. Feel free to visit either of our dealerships, Velde Ford  at 2200 North 8th Street, Pekin, IL 61554 or Velde Cadillac Buick GMC is located at 2220 North 8th Street, Pekin, IL 61554.

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