PEKIN, Ill. – Ford is making huge strides with its Ford Smart Mobility plan, which is all about taking the company to the next level in connectivity, mobility, autonomous vehicles, customer experience, and data and analytics. Moving forward on the mobility section, Ford is bringing its customers more convenience with FordPass, their new phone application.
A FordPass membership will be free to all Ford vehicle owners and non-owners. FordPass has four key elements: Marketplace, FordGuides, Appreciation, and FordHubs.
Right now, Ford is working on a partnership with ParkWhiz and Parkopedia to assist people with finding and paying for parking in an easier way. Ford is also working with FlightCar, which is a program that lets you borrow and share vehicles when you travel. In the future, Ford plans on offering services like ride sharing, car sharing, and multimodal transportation.
FordGuides is a small feature, but probably the best feature nonetheless. At just the touch of a button, you’ll be able to live chat with a FordGuide that can assist you with anything you need. FordGuides' only jobs are to guide, serve, and help solve mobility challenges, so you won’t ever get a sales pitch when talking to them.
Appreciation is all about you! The more you do with FordPass, the more appreciation you get. For example, members will be rewarded for signing up, talking to a FordGuide, or booking parking. Also, by collaborating with partners like McDonald’s or 7-Eleven, FordPass will give members access to merchandise and unique experiences.
Last, but not least, is FordHubs. With the start of FordPass comes the start of FordHubs, which will be a place where consumers can explore the company’s latest innovations, learn about their mobility services, and experience exclusive events. The first hub will be established this year at the Westfield Urban Trade Center in New York, with more following in San Francisco, London, and Shanghai. Each FordHub will have FordGuides to answer any questions for you and let you know what mobility offers are available in your city.