Wednesday, July 20, 2016

Ford Finds an Unlikely Partner in Sustainability

PEKIN, Ill., – Ford Motor Company has been a long time proponent for the use of sustainable materials in the auto industry. They began researching such ideas back in 2000 and have since implemented eight sustainable materials in their vehicles and products. Now Ford has found an unlikely partner in sustainability with the tequila industry: Jose Cuervo.

Most people are unaware of agricultural by-products and the ways they can be recycled. The agriculture industry creates 5 billion metric tons of waste every year, lots of which could be put to use in other industries.

Ford Finds an Unlikely Partner in Sustainability

“At Ford, we aim to reduce our impact on the environment,” said Ford senior technical leader of the sustainability research department, Debbie Mielewski. “As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”

Ford has decided to team up with Jose Cuervo, the tequila distributor, to begin using some of the by-products produced by the Agave plant during the tequila making process. The left over plant fibers are already used as a fertilizer on the Agave farms, and by local artisans, and could potentially be used as a bioplastic for the interior and exterior of Ford vehicles. The pseudo plastic being created would be much lighter than regular plastic, improving vehicle efficiency.

Ford Finds an Unlikely Partner in Sustainability

Velde Ford is proud to support such sustainable practices in the auto industry and is happy to announce that Ford has found an unlikely partner in sustainability. We would like to encourage everyone to recycle and reuse as much of your everyday waste as possible. To learn more about Ford’s partnership with Jose Cuervo click here.

If you’d like to support a company that supports the environment, head down to Velde Ford Pekin and test-drive a new vehicle today! We have tons of new and used vehicles available to lease or to purchase! Our sales team would be happy to help you find the best car for your needs!

Located at 2200 North 8th Street, Pekin, IL 61554, Velde Ford of Pekin is committed to providing customers outstanding service. We want you to enjoy your car buying experience. If you have any questions or concerns, be sure to stop by the dealership or visit our website at You can also reach us at (888) 221-2804. We look forward to hearing from you soon!

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